BMW Reports Positive U.S. January Sales Results
Recently, BMW revealed that the company sold 19,016 vehicles during January in the United States — registering a 5 percent gain over January 2017 sales of 18,109 vehicles. The month's performance can be attributed to ongoing demand for BMW passenger cars and SAVS, along with growing interest in BMW electrified vehicles.
The BMW 5 Series, in a seventh consecutive month of sales increases, enjoyed a 227.9 percent gain over January 2017 sales results on 2,456 vehicles sold. Of the month's 5 Series sales, almost 10 percent were delivered by the BMW 530e iPerformance plug-in hybrid electric variant.
The BMW X4 SAV earned a strong sales improvement of 83.4 percent for the month, while the X6 SAV saw sales jump by 24.7 percent when compared to last January's sales.
We found it noteworthy that BMW electrified vehicles — which are comprised of the BMW i3, i8 and iPerformance models — represented more than 5 percent of BMW models sold in the United States during January.
In a press release, Bernhard Kuhnt, President and CEO, BMW of North America, remarked, "Our newest products continue to be very well received by consumers, which has helped us carry the momentum that we created in 2017 into 2018 and given us a great start to the New Year. We have many new products to launch in 2018, starting with the first-ever, and much anticipated BMW X2 which will begin appearing on showroom floors later this month for its sales debut in early March."