BMW Commemorates Delivering 100,000 Electrified Vehicles in 2017
One year ago, BMW Group announced their ambition to
deliver 100,000 electrified vehicles to customers worldwide during 2017. Having
achieved the goal, in mid-December the company transformed its world-famous
“Four-Cylinder” headquarters in the
north of Munich by using lights to turn the towers into “batteries”
— symbolizing the technological change taking place in the automotive industry.
BMW has been at the
forefront of electro-mobility for quite some time now, having launched project i
back in 2007. This, the precursor for the BMI i, led to the largest wide-scale
electric vehicle field trial seen to date. The company has a stated goal of
offering 25 fully-electric and plug-in hybrid models by the year 2025, with new
vehicles launching every year between now and then.
In a press release, Harald Krüger, Chairman of the
Board of Management of BMW AG, declared, “We deliver on our promise. This 99-metre-high signal is lighting the way into the
era of electro-mobility. Selling 100,000 electrified cars in one year is an
important milestone, but this is just the beginning for us. Since the
introduction of the BMW i3 2013, we’ve delivered over 200,000 electrified cars
to our customers and by 2025, we will offer 25 electrified models to our
customers. Our early focus on electro-mobility has made this success possible –
and electro-mobility will continue to be my measure for our future success.”
To find out more about the full lineup of BMW
electrified vehicles, contact BMW of Annapolis and talk
to a member of our team.