BMW Reveals New Car & Ride Sharing Lease Program
Last month, BMW Group Financial Services announced that they’ve developed an innovative program that’s designed to help customers looking to join in the sharing economy. The program will first launch in California, Oregon, and Washington state.
BMW has long enjoyed a reputation for innovation in mobility services, which comes from anticipating customers needs and offering the products that address them. Recently, the automotive industry has been tasked with finding solutions for customers who have embraced the sharing economy, with drivers looking to add to their incomes by either renting their vehicle when it’s not in use or driving for ride-sharing providers.
That’s what inspired BMW Group Financial Services to come up with a leasing program that gives customers the flexibility to either share their leased BMW car or SAV with peers or work for a ride-sharing company.
In a press release, Ian Smith, CEO of BMW Financial Services Group, Region Americas, declared, “We are very excited to provide an industry-leading, customer-centric approach to mobility services that will allow our customers the ultimate in flexible utilization over the life of their contract with BMW Group Financial Services. As a company, we are committed to delivering a simple and transparent solution that optimizes our already premium customer experience”.
If you’d like to learn more about our inventory of BMW vehicles, contact BMW of Annapolis and talk to a member of our team. We’re proud to serve BMW drivers from the Annapolis, Highland Beach and Hillsmere Shores areas.